Budweiser, a brand of Anheuser-Busch, has allegedly lost around 6 to 3 billion in value since Bud Light’s controversial partnership with Dylan Mulvaney, a transgender activist and social influencer. Despite these claims, the stock price of Anheuser-Busch InBev (BUD) does not appear to reflect this decline, leaving many wondering why. According to Beer Business Daily,…
Category: Branding
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Bud Light’s Mulvaney partnership shows the need to know your customers
After a video of Kid Rock shooting Bud Light cans and country singer Travis Tritt announcing on Twitter that he would no longer support Anheuser-Busch, the company that produces Budweiser and Bud Light, stating that he would be deleting all Anheuser-Busch products from his tour hospitality rider, the recent marketing efforts of Bud Light have…