Budweiser, a brand of Anheuser-Busch, has allegedly lost around 6 to 3 billion in value since Bud Light’s controversial partnership with Dylan Mulvaney, a transgender activist and social influencer. Despite these claims, the stock price of Anheuser-Busch InBev (BUD) does not appear to reflect this decline, leaving many wondering why. According to Beer Business Daily,…
Author: marketingreflections
Bud Light’s Mulvaney partnership shows the need to know your customers
After a video of Kid Rock shooting Bud Light cans and country singer Travis Tritt announcing on Twitter that he would no longer support Anheuser-Busch, the company that produces Budweiser and Bud Light, stating that he would be deleting all Anheuser-Busch products from his tour hospitality rider, the recent marketing efforts of Bud Light have…
Affiliate marketing a step-by-step guide to success
Embarking on a journey to become a successful affiliate marketer can be both exciting and challenging. With the right approach and a strategic mindset, you can build a profitable business while promoting products you genuinely believe in. The following steps will provide you with a clear roadmap to help you establish your presence in the…
Lessons from Losing Organic Search Rankings
I want to discuss the importance of organic search results, as I recently experienced a setback in my own rankings. Losing my number one ranking on two of my biggest search terms has had a significant impact on my profits, accounting for almost 50% of my income. This experience has taught me the importance of…