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How to start an eNewsletter
You can start an email newsletter too.
Why Bother?
If you're not convinced about the benefits of an eNewsletter, read these blog posts
- Part 1: Why you need an eNewsletter now
- Part 2: Overcoming your three biggest objections
- Part 3: The experiment
- Part 4: Part The results
Benchmarks
What kind of results can you expect? It depends on the value of your content and your connection with your readers. If you're trying to sell stuff to near strangers, don't expect much.
Here are benchmarks for small business based on 273 million emails delivered. How's that for a sample size?
Warning
An email newsletter is a form of permission-based marketing. You don't have the right to annoy strangers just because it's easy and cheap.
page revision: 11, last edited: 20 Sep 2010 13:58
